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VanSprint

VanSprint is a company that sells modern e-bikes in six countries and has been working with us for several years. Since the end of Q1 2023, we have been actively supporting VanSprint with Google Ads campaigns. This success story shows you the impressive results that can be achieved through targeted Google Ads measures.

  • +464% Reach (Impressions)
  • +257% Conversion Value via Google Ads
  • ROAS > 20

Start of Collaboration and Initial Analyses

In the first quarter of 2023, we began working with VanSprint and conducted a comprehensive audit of the Google Ads account. During this process, optimization potentials were identified and highlighted. At the beginning of the second quarter of 2023, we took over management of the account and immediately started with further analyses.

  • In-depth Market Analysis: We thoroughly examined the market to gain a better understanding of the product, the industry, and the competitive landscape.
  • Competitor Analysis: We analyzed the competitors' ads across Shopping, Search, and Display campaigns.
  • Keyword Analysis: We evaluated CPC, market volume, and other relevant keyword factors.
  • Strategy Discussions with the Client: Important topics such as seasonal trends, competitor strategies, and bestseller products were discussed in conversations with the client.

System

Shopware 6

Industry

E-Bike

Company

With a physical location in Darmstadt and a comprehensive online shop, VanSprint offers a wide selection of e-bike models and places special emphasis on personal customer service. Today, VanSprint successfully sells its e-bikes in six countries.

Visit Store

Optimization Measures

In the following months of collaboration, we began a series of optimization measures aimed at significantly increasing the efficiency and performance of our campaigns:

  • Expansion of Conversion Tracking: Conversion tracking was expanded to include the events "Add to Cart" and "Start Payment Process." This improves the precise tracking of the customer journey and allows for more targeted ad optimization.
  • Switch from Standard Shopping to Performance Max: A six-week split test showed that Performance Max (PMax) achieved higher performance than Standard Shopping. Additionally, the administrative maintenance effort was significantly reduced due to the high level of automation of PMax.
  • Optimization of Shopping Ads by Introducing Google Review Feeds in Google Merchant Center: Within a year, the number of product reviews increased from less than 50 to over 1000. This measure, along with other optimizations, led to a significant increase in the click-through rate (CTR).
  • Expansion of the Google Shopping Feed to Include Sales Prices: The shopping feed was expanded to include sale prices, making promotional offers more visible to potential customers.
  • Introduction of Dynamic Remarketing: We implemented dynamic remarketing to target users based on their previous behavior.
  • Support for Brick-and-Mortar Retail: By using targeted keywords and limiting to specific geographic areas, we significantly increased the visibility and attractiveness of brick-and-mortar retail, specifically targeting local customers.
  • Analysis and Automation of Tasks: Using Google Ads scripts, we automate tasks and create custom reports to improve the efficiency and accuracy of campaign management.
  • Click Fraud Prevention: To minimize the impact of click fraud, we introduced specialized detection and protection software.
  • Monthly Google Ads Meetings: Regular meetings enable us to continuously review and adjust the advertising strategy. Changes in the market, seasonal trends, or new business objectives can be promptly addressed.

"Sehr zuverlässiger Partner, der sich der Sache wirklich annimmt und oftmals schnelle Lösungen parat hat.
Schnelle Kommunikation und sehr nett. Klare Empfehlung."

Silvana Conrad

Geschäftsführerin

Achievements

Special results achieved in the project

  • + 257% conversion value with a consistent ROAS of over 20
  • + 22% CTR for shopping ads
  • + 464% reach (impressions)
  • Approximately 15% of clicks identified and prevented as fraudulent on a monthly average
  • Depending on the season, a Return on Advertising Spend (ROAS) between 20 and 29 was achieved
  • Reduced maintenance effort through automation
*Comparison between Q2 2023 (account takeover) and Q2 2024

Solutions

Solutions implemented or newly developed in the project