E-Commerce Knowledge
Welcome to our blog covering Shopware 6, e-commerce, and online marketing!
Whether technical deep dives, practical tips, or strategic insights — here you’ll find expert knowledge straight from the source. Our articles are aimed at everyone who actively shapes digital commerce and wants to stay one step ahead.
Cache Me If You Can
Shopware 6 Cache Changes and Ways to Warm Up the HTTP Cache
Caching is crucial for the speed and efficiency of your Shopware 6 store. With the release of Shopware 6.5.8.0, profound changes to caching behavior were made that every developer and store owner should understand.
The Best Shopware SEO Plugins
Optimize Your Shopware 6 Store for Search Engines
With the right SEO plugins for Shopware 6, you can increase your online store’s visibility, reach more customers, and sustainably boost your sales. In this article, we introduce the most important SEO plugins and explain how to use them optimally.
Barrier-Free Accessibility Act (BFSG)
More Digital Inclusion
The Barrier-Free Accessibility Act (BFSG) aims to make digital offers and services more accessible for people with disabilities. All online shops selling B2C are affected.
Product Safety Regulation (GPSR)
What You Should Know About the New Regulation
For operators of a Shopware 6 shop, the new Product Safety Regulation (GPSR), effective December 13, 2024, imposes specific duties and measures to increase product safety and transparency in online trade.
Optimizing Performance Max Campaigns with Scripts
Useful Scripts for Everyday Use
Shopping ads play an important role in e-commerce. 89% of merchants use Performance Max campaigns — and with good reason. Performance Max (PMax) offers advertisers the possibility to seamlessly place their ads across multiple channels — including Google Search, Shopping, Display, YouTube, Gmail, Discover, and Maps.
Improve Your Shopware Search with Elasticsearch
Step-by-Step Guide
Many shop owners are dissatisfied with Shopware’s default frontend search functionality. The speed of search results can be problematic for certain search term combinations, and results are sometimes not useful for specific customer search patterns.
Internationalization with Shopware 6
Basics of Internationalization
In today’s globalized world, internationalizing an online shop is not just an option but often a necessity. For e-commerce companies, expanding into international markets offers enormous growth opportunities. It’s not only about gaining new customers but also about securing your market share and competing effectively.
Google Ads vs. Microsoft Ads
Which Platform Fits Your Advertising Goals Better?
There are many ways to generate online traffic. Among the best known are Google Ads and Microsoft Ads (formerly Bing Ads until 2019). Due to Google Ads’ dominant position, Microsoft Ads is often overlooked. This article takes a closer look at Microsoft Ads and examines whether it makes sense to use this platform alongside Google Ads.
Content Management in Shopware 6
Layout vs. Category
During our projects, we are frequently asked how and where the content of all pages is best maintained. We have found the ideal way for ourselves and our clients and naturally want to share it with you.
Shopware Product Prices
Powerful Features and Key Considerations
Shopware offers a very powerful and well-thought-out system for representing product prices. From the relationship between gross and net prices and the associated tax rate, simple strike-through prices, inheritance of prices from main product to variants, to complex rule-based advanced pricing.
The Shopware Copilot in Everyday Use
AI will massively change e-commerce as we know it today
Last year, Shopware implemented an AI Copilot into all commercial Shopware plans from version 6.5 onwards. We take a closer look at its features and capabilities in this article.
Funding Opportunities for Online Shops
How to Find the Right Funding
Do you operate a small or medium-sized business and are considering entering online retail or digitizing your inventory management? But how to start? Are there aids and funding opportunities to support you in setting up your shop?
Shopware 6 Homepage
Tips for the Perfect Homepage
The homepage of an online shop is the virtual storefront that welcomes potential customers and invites them to browse and shop. In Shopware 6, you can customize your homepage according to your individual wishes and thus leave a lasting first impression.
Voice Search SEO
Optimize Your Site for Alexa & Co.
Voice search technology has revolutionized how people search the internet. Devices like Amazon Alexa and Google Home allow users to effortlessly find information without lifting a finger.
What is a Backlink?
Strategies for Effective Link Building
In the world of online marketing, the term “backlink” is of central importance, but what exactly does this term mean?
Local SEO
Strategies for Local Optimization
Local SEO, or search engine optimization for local businesses, is crucial to stand out in today’s digital world.
Setting Up Google Shopping
Step-by-Step Guide
Google Shopping ads have become an indispensable tool in e-commerce to increase product visibility and target buyers effectively. But how do you set up and optimize these powerful ads for maximum success?
Editing the Footer
Tips and Tricks for an Appealing Footer
The footer of a website may appear at the bottom, but it is by no means unimportant. It’s like the last chapter in a book — often overlooked but crucial to complete the story.
Activating Maintenance Mode
Step-by-Step Guide
Maintenance mode is a useful feature that allows you to temporarily take your website offline to perform updates or changes without affecting the customer experience.
Clearing the Cache
A Guide to Optimal Shop Performance
A fast-reacting online shop is crucial for satisfied customers. A proven method to optimize performance in Shopware 6 is regularly clearing the cache.
Google Analytics 4 in Shopware 6
Step-by-Step Guide
Proper web analytics is essential to optimize your Shopware 6 online shop and gain valuable insights into your customers’ behavior. In this article, you’ll learn how to integrate Google Analytics 4 (GA4) into Shopware 6.
Shopware 6 Demo
Discover the Future of Ecommerce
Explore Shopware 6 on your own or book an appointment for a guided demo to answer all your questions about Shopware 6.
Backend Login
The Journey Begins Here
The Shopware 6 backend login is the gateway to a world of possibilities in e-commerce. As the central access point, it enables online retailers to seamlessly and efficiently manage their online stores, update products, review orders, and keep the entire business in view.
Shopware 6 Experience Worlds
Step-by-Step Guide
Create unique and appealing online shop designs easily, step by step. Give your e-commerce business a visual identity that delights customers and creates an unforgettable shopping experience!
SEO in Shopware 6
Shopware 6 SEO Basics
Shopware 6 offers a variety of built-in features that allow you to optimize your website for search engines. These features are essential to ensure your Shopware 6 website achieves the best possible visibility in search results.
Shopware 6 Sales Channels
Step-by-Step Guide
Shopware 6, one of the leading e-commerce systems, offers a variety of sales channels that enable you to present your products not only on your own website but also on various other platforms and marketplaces.
Händlerbund Integration
Legally Compliant Texts for Your Online Shop
Errors in legal texts such as terms and conditions, cancellation policies, etc., not only lead to misunderstandings with customers but can also result in warnings. Therefore, it makes sense to invest a few euros monthly and rely on a professional service that assumes liability in case of legal disputes.