handel 2030 funding program
What is supported?
Strategy and personnel area
Intensive consultations covering human resource topics fall under this category.
This includes skilled workforce acquisition and retention, strategic human resource development, employee qualification, as well as personnel planning and management.
Digitalization area
Consultations can be conducted for the utilization of digital technologies and enhancing the digital visibility of companies. Exploring new distribution channels like multi- or cross-channel marketing, establishing online storefronts and shops, as well as social media concepts. Utilizing new technologies at the point of sale, such as digital payment methods.
How is it funded?
- Partial financing in the form of a grant (project funding) is provided - the grant is 60% of eligible expenses
- Eligible expenses include gross personnel costs or fees for freelance consultants up to a daily rate of 800 euros
Who is eligible for funding?
- Small and medium-sized retail companies
- Company headquarters and establishments in Baden-Württemberg
- Less than 250 employees
- Previous year's revenue of up to 50 million euros or a previous year's balance sheet total of up to 43 million euros
Who conducts the consultation?
The individual consultation is conducted by qualified consultants with relevant experience and expertise. The quality of their consulting services must be ensured throughout the project duration.