E-Commerce Glossary:
Your comprehensive FAQ guide to key SEO and online marketing terms and strategies
AMP - Accelerated Mobile Pages
Open-source framework for mobile websites aimed at reducing loading times.
ALT attribute
HTML element used to annotate images. ALT attributes assist search engines in understanding the content of images.
Anchor text
The visible and clickable text of a link is referred to as anchor text.
Bing
Bing is a search engine developed by Microsoft and the second largest search engine in Germany.
Broken Link
A broken link is a link that directs to an unreachable or non-existent destination.
Canonical
An HTML element that points to a canonical URL.
CTR
The Click-Through Rate (CTR) is a metric that indicates the ratio between impressions and clicks.
Content Marketing
A form of marketing that aims to gain visibility through published content. A classic example is blog articles.
Conversion
A conversion is a clearly defined completion of a specific goal. Conversion can refer to completing a purchase in an online shop or even submitting a contact form.
Conversion Rate
The conversion rate is a metric that indicates the ratio between visitors and completions (e.g., purchase completions), often expressed as a percentage.
Conversion Optimization
Conversion optimization, also known as conversion rate optimization (CRO), refers to all measures in the areas of layout, design, content, and usability that aim to increase the conversion rate.
Cookies
Cookies are files that are stored on the local computer of a visitor when they visit a website.
Crawler
Crawlers are programs that search the internet and write the results into an index.
Digital Marketing
An umbrella term for digital marketing activities, also referred to as online marketing.
Domain Authority
Domain Authority is a metric ranging from 0 to 100 that assesses the strength of a website's links.
Domain Popularity
Domain Popularity is a KPI that indicates how strongly a website is linked to.
Duplicate Content
Duplicate content refers to content that appears multiple times on a website or across different websites.
Featured Snippet
Featured Snippets are prominently highlighted content excerpts in Google search results.
.htaccess
The .htaccess is a text file that contains instructions for a server. It's used to define various configurations, including various types of redirects.
Index
When referring to an index, it's often about the Google Index, which includes the crawled results of the internet.
Internal Links
Internal links are links that refer to other pages within the same domain.
Keywords
Keywords refer to the search terms used by search engine users.
Keyword Density
Keyword density is a metric that indicates the ratio of a specific search term to the total number of words on a page.
Keyword Stuffing
Keyword stuffing refers to the excessive use of specific search terms on a page in an attempt to artificially boost its relevance to those keywords.
Link Juice
Link juice refers to the strength of a backlink that passes a portion of its authority to another page.
Meta Description
The meta description is a brief summary of a website's content. Meta descriptions are also displayed in the SERPs (Search Engine Results Pages).
Meta Tags
Meta tags are HTML elements that provide information about a website.
Meta Title
The meta title is a unique title of a website. Meta titles are crucial for search engine ranking.
Nofollow Attribute
Links usually pass a portion of their strength to the page they are pointing to. The nofollow attribute informs search engines not to follow such a link, thereby preventing the transfer of strength.
Off-Page Optimization
Off-Page Optimization is a part of search engine optimization (SEO) that refers to the aspects of SEO that take place outside your own website.
On-Page Optimization
On-Page Optimization refers to the measures within search engine optimization (SEO) that are carried out directly on a web page to enhance its visibility.
PWA
A PWA (Progressive Web App) is a hybrid website that possesses characteristics of a mobile app but can be accessed through a web browser.
RankBrain
RankBrain is a Google algorithm developed to provide results for previously unanswered search queries.
Ranking Factor
Ranking factors are factors that directly or indirectly influence search engine results.
Ranking
Ranking refers to the position of a specific page in a search engine for a particular keyword.
Redirect
A redirect involves a server- or client-side forwarding of a URL to another.
Rich Snippets
Special result snippets in Google search results.
Robots.txt
The robots.txt is a text file that contains instructions for crawlers about which pages should be crawled or not crawled.
SEO
Search Engine Optimization (SEO) encompasses all measures taken to improve the rankings of a website in search engine results.
SERP
The term "Search Engine Result Page" (SERP) refers to the display of a page in the search engine results.
Sitemap.xml
A sitemap lists all pages of a domain to facilitate crawling for search engines.
SSL
An SSL encryption (Secure Sockets Layer) is an encrypted connection between a server and a client.
URL
A URL (Uniform Resource Locator) refers to the direct path of a domain or subpage.