Table of Contents:
AMP - Accelerated Mobile PagesALT Attribute
Anchor Text
Backlink
Bing
Broken Link
Canonical
CTR (Click-Through Rate)
Content Marketing
Conversion
Conversion Rate
Conversion Optimization
Cookies
Crawler
Digital Marketing
Domain Authority
Domain Popularity
Duplicate Content
Featured Snippet
Htaccess
Index
Internal Links
Keywords
Keyword Density
Keyword Stuffing
Link Juice
Meta Description
Meta Tags
Meta Title
NAP
Nofollow Attribute
Off-Page Optimization
On-Page Optimization
PWA (Progressive Web App)
RankBrain
Ranking Factor
Ranking
Redirect
Rich Snippets
Robots.txt
SEO (Search Engine Optimization)
SERP (Search Engine Result Page)
Sitemap.xml
SSL (Secure Sockets Layer)
URL (Uniform Resource Locator)
Anchor text
What is an anchor text?
The anchor text, also known as link text, is the visible, clickable text of a link. It plays an important role in linking web pages and influences search engine optimization. Ideally, the anchor text should be meaningful and relevant to the linked content in order to give both users and search engines an indication of what the linked page is about.
Importance of anchor text for SEO
Anchor texts are important for SEO because they give search engines context about what to expect on the linked page. A relevant and precise anchor text can strengthen the relevance of the linked page for certain keywords. However, it is important to make sure that the use of anchor texts looks natural and not over-optimized to avoid possible penalties from search engines.