Table of Contents:
AMP - Accelerated Mobile PagesALT Attribute
Anchor Text
Backlink
Bing
Broken Link
Canonical
CTR (Click-Through Rate)
Content Marketing
Conversion
Conversion Rate
Conversion Optimization
Cookies
Crawler
Digital Marketing
Domain Authority
Domain Popularity
Duplicate Content
Featured Snippet
Htaccess
Index
Internal Links
Keywords
Keyword Density
Keyword Stuffing
Link Juice
Meta Description
Meta Tags
Meta Title
NAP
Nofollow Attribute
Off-Page Optimization
On-Page Optimization
PWA (Progressive Web App)
RankBrain
Ranking Factor
Ranking
Redirect
Rich Snippets
Robots.txt
SEO (Search Engine Optimization)
SERP (Search Engine Result Page)
Sitemap.xml
SSL (Secure Sockets Layer)
URL (Uniform Resource Locator)
Index
What is the Index in the Context of Search Engines?
The index of a search engine, such as Google, is a vast database where information about crawled web pages is stored. When a page is indexed, it has been visited and analyzed by search engine crawlers, and relevant information has been stored in the index to be displayed in response to relevant search queries.
Why is the Index Important?
Only pages included in a search engine's index can appear in the search results of that search engine. Therefore, website operators generally aim to have their pages represented in the index to be discoverable. However, there are instances where it is strategically beneficial to deliberately keep certain pages out of the index, such as in the case of duplicate content.