Rich Snippets are enhanced snippets displayed in Google search results. They include additional information such as star ratings, images, and prices, aiming to help users better assess the relevance of the result.
What Impact Do Rich Snippets Have on SEO?
Although Rich Snippets don't directly influence ranking, they can enhance the Click-Through Rate (CTR) by making the entry in Search Engine Result Pages (SERPs) more appealing and informative to users. They are enabled through the use of structured data on the website.
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