A URL (Uniform Resource Locator) is the web address of a resource on the internet, allowing access to web pages, images, or other files. It consists of various components, including the protocol (e.g., http or https), the domain name, and the path to the file or page.
Structured, clear, and descriptive URLs are valuable from an SEO perspective because they are understandable for both users and search engines. They should be concise, descriptive, and contain keywords to positively impact the website's ranking for relevant search queries.